Jeffrey Hoelle

Associate Professor

Office Hours

Spring 2019: Weds 10:30-11:30am and by appt.

Contact Phone

(805) 893-4244

Office Location

HSSB 2073
HSSB 2075 (lab)


Sociocultural Anthropology (environmental anthropology, ethnography, land change, Latin America, Brazilian Amazon)


Ph.D., Anthropology, University of Florida
M.A., Latin American Studies, University of Texas at Austin


I am a cultural anthropologist interested in human-environment interactions in the Brazilian Amazon. My research seeks to understand Amazonian livelihoods and land uses in relation to political and economic drivers, but also to expand the view through attention to cultural factors, such as ideals of work, nature, and masculinity, as well as food and landscape preferences. The goal is to understand why destructive environmental practices, particularly cattle raising, make sense from the perspective of different actors. My book, Rainforest Cowboys: The Rise of Ranching and Cattle Culture in Western Amazonia, won the 2016 Book Prize from the Brazil Section the Latin American Studies Association. 


  • Cross-cultural comparison of cattle economies, cattle cultures, and beef consumption
  • Integrating culture into land use-land change frameworks, theory, and modeling
  • The function and aesthetics of everyday forms of nature control and domination
  • The anthropology of environmental degradation in the Brazilian Amazon, focusing on cattle raising and gold mining
  • The IV Ethnobotany Project 



Fall 2018:  ANTH 277: Faculty Graduate Colloquium,
ANTH 596: Sociocultural Anthropology Workshop

Winter 2019: ANTH 2: Introductory Cultural Anthropology

Spring 2019: ANTH 240C: Research Seminar in Cultural Anthropology
INT 89: Socioecological Landscapes of I.V. (Freshman discovery seminar)